Introduction
In 2019, MyValue Solutions, a Spanish open banking technology provider, shifted its focus from solely technological excellence to elevate its visual identity and user experience to the same level.
As product designer, I played a key role in this transformation, alongside our Design team. Together we created a new visual universe for the company and designed our white-label Personal and Business Finance Management (PFM/BFM) solutions, empowering banks to offer enhanced financial tools to their customers.
These solutions, designed for modularity, responsiveness, and brand customization, ultimately played an important role in MyValue's successful acquisition by Finleap Connect in 2021.
MyValue faced a significant challenge: to elevate its brand and product offerings to compete in the demanding open banking market. This meant more than just a visual refresh.
It required a fundamental shift in how we approached design and development. Beyond creating a new visual identity and enhancing user experience, we had to design solutions that could be seamlessly integrated into the branding of our clients.
This white-label requirement dominated every aspect of the project, from the development of flexible and scalable design system to highly adaptable functionalities and processes.
We needed to analyze before seeking a solution and understand the needs of customers, users and developers before designing:
- Review of 1K historical user history
- Customer and end-user interviews
- Typeform surveys within the application
- Tracking and measuring (Analytics, Hotjar)
- Communication with each team
